If you are ready to advance or awaken your brand, your leadership, your business or event and move beyond conventional approaches, I can help you achieve meaningful impact.
I guide individuals and organisations in shifting from routine practices to dynamic, engaged operations. Through reflective workshops and strategic interventions, I help clients examine assumptions, foster authentic engagement, and develop innovative solutions that set their brand apart.
Drawing on extensive experience in branding, marketing, and leadership, I have successfully managed businesses with multi-million-pound revenues and developed brands from their inception. My career includes technology, media, wellness, travel and creative industries. This range has helped me build a strong record of facilitating organizational clarity, supporting sustainable growth, and guiding leaders to uncover core values and authentic purpose.
Clients come to me when they want more than standard strategic frameworks - to align vision, authenticity, and measurable, meaningful growth into one coherent, living brand.
Drawing on extensive experience in branding, marketing, and leadership, I have successfully managed businesses with multi-million-pound revenues and developed brands from their inception. My career includes technology, media, wellness, travel and creative industries. This range has helped me build a strong record of facilitating organizational clarity, supporting sustainable growth, and guiding leaders to uncover core values and authentic purpose.
Clients come to me when they want more than standard strategic frameworks - to align vision, authenticity, and measurable, meaningful growth into one coherent, living brand.
A
without aliveness
burns out.
leader
A
without aliveness
feels flat.
brand
An without aliveness is QUICKLY FORGOTTEN.
event
FRACTIONAL CMO LEADERSHIP | BRAND STRATEGY AND POSITIONING | MARKET PLANNING | CONSCIOUS LEADERSHIP MENTORING |
FRACTIONAL CMO LEADERSHIP | BRAND STRATEGY AND POSITIONING | MARKET PLANNING | CONSCIOUS LEADERSHIP MENTORING |
FRACTIONAL CMO LEADERSHIP | BRAND STRATEGY AND POSITIONING | MARKET PLANNING | CONSCIOUS LEADERSHIP MENTORING |
FRACTIONAL CMO LEADERSHIP | BRAND STRATEGY AND POSITIONING | MARKET PLANNING | CONSCIOUS LEADERSHIP MENTORING |
FRACTIONAL CMO LEADERSHIP | BRAND STRATEGY AND POSITIONING | MARKET PLANNING | CONSCIOUS LEADERSHIP MENTORING |
FRACTIONAL CMO LEADERSHIP | BRAND STRATEGY AND POSITIONING | MARKET PLANNING | CONSCIOUS LEADERSHIP MENTORING |
DISCOVER HOW I CAN HELP YOU
Fractional CMO Leadership
Gain the impact of a seasoned C-suite marketing leader — without the full-time cost. I provide strategic direction, lead teams, align stakeholders, and drive disciplined execution to deliver results. This isn’t advisory on the side — I step in, own the mandate, and move the marketing function forward with clarity and accountability.
Brand Strategy and Positioning
Helping organisations to define a differentiated brand position and bring it to life across product, marketing, culture, and customer experience. Beyond strategy, I build the systems that keep the brand alive, consistent, and evolving over time.
A brand only works when it’s felt, not just documented — when it has aliveness at its core.
Go-to-market Planning
Building go-to-market plans that join the dots between strategy, proposition, sales, and execution. This includes audience and opportunity definition, channel and campaign architecture, sequencing, resourcing, and measurement frameworks. The result is a decisive, implementable GTM roadmap with commercial logic — not just a theoretical launch plan.
Conscious Leadership Mentoring
Supporting businesses and leaders to step into clarity, confidence, and aliveness. From brand positioning and storytelling to fractional CMO leadership, I work with purpose-led and disruptive, challenger brands to create strategy that not only grows but inspires. Conscious leadership is at the heart: leading with presence, courage, and humility.
Most businesses don’t need more marketing — they need stronger leadership and a clearer sense of what really moves the needle. I bring that clarity. As a Fractional CMO and Brand Strategist, I help you align your marketing with your business ambition, creating focus, discipline, and momentum.
Why Work With Me
Strategic Depth, Not Noise
I step in as part of your leadership team to help with direction, align stakeholders, and build accountable marketing functions that deliver, at the fraction of a cost as a FTE CMO. I lead with calm authority, empathy and intuition — combining strategic precision with a deep understanding of people and culture.
Leadership in Action
My approach is grounded in conscious leadership — combining strategy with self-awareness and emotional intelligence. Good marketing isn’t just about what you say or sell; it’s about how you show up. I work with founders and senior teams to make decisions from clarity, not chaos. Enhancing brands while delivering measurable outcomes with a meaningful impact.
Conscious, Commercial, Human
If you’re ready to elevate your marketing and leadership from reactive to intentional — from busy to effective — I’ll help you build the systems, strategy, and presence to make it happen.
Marketing That Moves With Purpose
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My Process
01
Strategy
Marketing strategy should align with your business goals and vision. Understanding your current stage of strategic development will help us identify opportunities for improvement. Does your brand feel alive?
02
Organization
Your organizational structure, culture, and technology capabilities all influence your marketing efforts.
03
Execution
Execution is where strategy comes alive. I assess your full marketing ecosystem to see what’s delivering, what’s draining energy, and where the spark of aliveness can be reignited.
04
Process
To achieve consistent marketing success, efficient processes are essential.
When structure supports creativity, teams move with focus, energy, and purpose. I design processes that simplify, scale, and keep the work vital.
Why Brand Aliveness?
A brand isn’t just a logo or a line in a deck — it’s a living system. I help businesses define a differentiated brand position by applying an aliveness filter and bring it to life across marketing, product, culture, and customer experience. The result is a brand that’s not only understood but felt.
What is conscious leadership?
Conscious leadership is the disciplined practice of aligning leadership presence, team culture, business strategy and brand impact by cultivating internal clarity and external coherence - so that purpose, people and performance become one.
Contact me to discover more.
"Sarah is an extraordinary leader whose presence, vision, and dedication elevated not only our marketing department but the entire organization."
She brought a level of strategic clarity and innovation that transformed our marketing approach. She led with both precision and heart—crafting campaigns that were not only effective but deeply aligned with the values and mission of our brand. Her ability to translate complex messaging into compelling storytelling consistently captured the essence of our work and resonated powerfully with our audience.”
Nicky Clinch
CEO, Founder and Entrepreneur
"Sarah is a leader who not only has big ideas but also the courage and determination to make them happen.
I’ve had the pleasure of working with Sarah across multiple chapters of her career - at Bauer, WPP, and Seedrs. Each time, she brought a rare mix of creative bravery, business sense, and a strong drive to get things done. She is fearless in exploring new possibilities, always pushing for work that stands out while staying true to the brand and business goals.
Working with her is always memorable. She brings energy, clarity, and momentum to every project. If you want a CMO who builds strong brands, leads teams with heart, and delivers real results, Sarah's the one you want in your corner."
Ben Little
Founder, CEO and Investor
"I've worked with Sarah a number of times over the years, and am impressed with her tenacity and strong drive for results.
Whenever we worked together, Sarah is an energetic and mission-driven leader, and successfully led a number of high profile tech brands through positive change. She has a deep understanding of the creative, analytical and commercial aspects of brand & communications leadership.
Sarah is smart, strategic, and communicates well - and really importantly is fun to be around.”
Victoria Usher
CEO and Founder
"Sarah is a powerful force and leader, who confidently manages large diverse teams to birth big and important visions.
Her vibrant energy and communication skills enable her to scale brands, whilst making the process fun and expansive along the way.
She immerses herself in a brands vision, ensuring every action taken forwards authentically expresses the essence of who they are and the legacy they wish to build on this planet. Perfectly blending her expertise in strategy and analytics, with creativity and storytelling, to create maximum impact and noise in the market."
Aimee Thompson
Brand Consultant and Creative Mentor
"Sarah has exceptional strengths in brand strategy and leadership—she combines clear strategic vision with the ability to inspire and unite teams around a shared goal.
“I had the pleasure of working with Sarah on a transformative project within the Influencer space, where her strategic brand understanding played a key role in revitalising the company and positioning it for a successful acquisition. Her insight, professionalism, and positive energy made her an absolute pleasure to work with, and I would highly recommend her for any senior strategic or brand leadership role.”
Hayley Granston
MD Partnerships
"Sarah was a real driving force in transforming our brand and redefining how we went to market.
Always brave and bold, Sarah took our marketing activity to new heights with some award-winning stand out brand-led campaigns. She also built a fantastic marketing team around her, inspiring and developing them along the way.
Never afraid to shake things up, Sarah puts a tremendous amount of effort into her work and this shows in both the thinking and execution of anything she puts her mind to. She’s also fast-paced and fun to work with - a real asset to any organisation lucky enough to get her.”
Jason Hemmingway
Chief Marketing Officer
"Sarah’s focus on her goals does not preclude her personable and collaborative nature and I’ve no doubt she will continue being brilliant.
Infectious energy coupled with an ambition and desire to make a success of all she turns her hand to, Sarah is an inspiration and brought professionalism, fresh ideas and high standards to the team. Marry her work ethic to a keen strategic mind and an ability to look at problems and challenges in a refreshingly different way and you have someone who is exciting and talented to work with and learn from."
NicHolas Buckley
VP Marketing
Disconnection
Customers can’t feel you, so they don’t choose you.
Stagnation
Teams disengage, creativity dries up, growth slows.
Forgettable Experiences
People leave your event unchanged — another moment lost to noise.
When you’re stuck in autopilot, you play small. But aliveness is the edge: it’s what makes people trust, remember, return — and rave about you.
The cost of inaction is real:
What’s the biggest bottleneck or challenge in your business right now?
What outcome would make this partnership a success for you?
What areas are you seeking support in?
Tell me a bit about your brand and your bigger vision.
How can I best reach you?
When would you like to start?
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LinkedIn Profile Link
Let’s unlock what’s next for your brand.
